Meet The CEO, Lolita


Certified Fitness Trainer
and Personal Coach
Hello, I’m Lolita A. Lee, a certified aerobic instructor, personal trainer, and fitness coach. I hold certifications from Marymount Manhattan College, NYC, the American Council on Exercise (ACE), the American Institute of Fitness Educators (AIFE), and Exercise ETC., Inc. Additionally, I am the founder and CEO of Fit by Design Personalized and Group Programs, Inc., a multifaceted organization, which I established to share my fitness expertise with individuals and organizations.
From a young age, I recognized the importance of physical fitness. With more than 28 years of experience, I help adults of all ages achieve sustainable wellness through endurance-based training and habit-forming strategies. My team and I also lead group fitness classes and educational workshops that link daily healthy choices with fitness goals.
I have presented an overview of total fitness at various organizations, including churches, social service agencies, New York City Police Department, New York City Corrections Department, the Administration for Children’s Services, and various other community organizations. I also offer private sessions in homes across Westchester and New York City and advocate for health and fitness as an alternative to substance abuse. My commitment is to provide practical, safe, and precise fitness solutions.
My Approach
My training philosophy focuses on a client-centered approach. I start with a comprehensive assessment to understand each client or group's needs, goals, and limitations. After this assessment and following a recommendation for clients to seek a physician's approval, I develop programs that incorporate strength training, cardiovascular exercise, and flexibility routines. Throughout the training process, I provide consistent positive feedback and make necessary adjustments to plans to ensure continuous motivation and measurable progress.
